Impressive or Relatable

There is a weird pressure these days to be impressive. We see it everywhere—the perfectly curated social media feeds, the reels and live posts that feel way too scripted or disingenuous and those fancy brands that feel way too expensive to actually use.

We’ve been taught or just feel that to be successful, we have to be untouchable. But if you really think about the people and the brands you actually trust, it’s rarely because they were perfect. It’s because they were relatable.

Being impressive is about the wow factor....It’s a pedestal. It’s designed to make you look up at something. But a pedestal is just a fancy way of putting distance between people, making it harder to actually connect.

Relatability, on the other hand, is about the shared-experience factor. It’s the feeling that someone actually gets your life. It’s the difference between a celebrity chef in a million-dollar kitchen and a friend showing you a recipe that actually works for a busy Tuesday night. Impressive wins an award, but relatable wins a place in your daily routine.

When something is relatable, it’s accessible. It acknowledges that life is a bit messy. It admits that we’re all just trying to do our best with the time and tools we have.

In a world full of filters, we are starving for something real. We don't want to be talked down to by a brand that pretends to have it all figured out. We want to support people who are in the trenches with us—people who understand that a natural lifestyle isn't about living in a pristine yoga retreat, but about making better choices while balancing a 9-to-5, a family and a budget.

This is exactly why we do things the way we do at Urban Abundance.

We'll be the first to tell you: We don't have a giant laboratory nor are we a giant corporation. We are everyday people, just like you, who started looking for better, cleaner ways to take care of ourselves and our home because what we had been doing, wasn't working.

When you look at our tallow, magnesium or pain products at www.urbanabundancene.com, they aren’t meant to be luxury items for only those that can afford them. They are functional products and honest tools for your more natural life.

We use bison tallow because it makes sense for our skin's biology, not because it sounds trendy. We talk about the science—like the 500 Dalton Rule—not to sound "impressive," but because we think you deserve to know why a product actually works before you spend your hard-earned money on it.

Urban Abundance isn't about being an untouchable wellness brand. It’s about urban farming, community and the belief that high-quality, organic and naturally grown goods should be part of a normal, everyday life.

At the end of the day, we'd much rather be a small local business you trust for a solid recommendation than an over priced brand on a pedestal.

Swing by our site and see what we’re growing, making and learning. Let’s keep it real together.

— Urban Abundance NE

Naturally Made, Expertly Crafted, Beautifully You