There is a weird pressure these days to be impressive. We see it everywhere—the perfectly curated social media feeds, the reels and live posts that feel way too scripted or disingenuous and those fancy brands that feel way too expensive to actually use. We’ve been taught or just feel that to be successful, we have to be untouchable. But if you really think about the people and the brands you actually trust, it’s rarely because they were perfect. It’s because they were relatab

Whether you’re a gardener dealing with shovel-shoulder, an athlete pushing through leg day, or someone just dealing with the daily grind of stiff joints, you know that pain isn't just a physical sensation—it’s a thief. It steals your focus, your energy, and your ability to do the things you love. At Urban Abundance NE , we’re big believers that Mother Nature already gave us everything we need to feel better. We don’t just want to mask the discomfort; we want to help your bod

In the Midwest, especially around Omaha, dogs face a unique set of skin challenges. Between the dry winter air that causes cracked paws and the spring mud and allergens that lead to hot spots and itchy bellies, our furry friends need a heavy-duty, natural solution. We specialize in species-appropriate skincare. Because dogs are biologically designed to process animal fats, tallow is far superior to plant-based oils like coconut or shea for their sensitive skin. Tallow is a sk

We at Urban Abundance believe that the transition into motherhood—and a baby’s first steps into the world—should be held in the gentlest hands possible. When we formulated our Mother & Baby collection , we didn’t have to look very far for answers. We looked to the herbs that we grow and that Mother Nature provides. . That moment you see a bright red diaper rash or feel the sting of cracked skin during those early nursing days. Our mission is to provide some comfort through

If you’ve ever stopped by our booth at a local Omaha farmers market, you’re seeing the finished product. You see the beard products, the magnesium, the tallow line, and the results of a lot of hard work. What you don’t see—and what we don't talk about enough—is the graveyard of dead seedlings, failed products and the absolute disasters that happened at 9:00 PM on a Tuesday or the ruined batches of salve, that didn't set right, for whatever reason, even though everything was d

*Before we get into it, we want to make clear that we are not promoting either one as better or worse. We are simply sharing what we have learned. When it comes to tallow and where it comes from, in terms of 100% grass fed(eats only grass) vs. a more holistic feeding regiment(eats grasses, legumes, garlic, natural vitamins/minerals) (*this is not the same as grain fed) , and which one is better for skin care products. After all the research we did before deciding what tall

When it comes to skincare, we often focus on what  ingredients are in the jar. We look for words like "organic," "botanical," or "healing." But there is a very important question we should be asking: Can these ingredients actually get past the front door? Will the skin allow this product or better yet, these ingredients in this infused product, into the body? At Urban Abundance, we don’t just craft our tallow balms to look and smell good—we craft them to work at a cellular l

Pain relief products are everywhere, but not all are created equal. With so many options available, how can you find a pain salve that...